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Insights
A much needed shift in mindset.
Our approach, insights and frameworks are shaped by years of experience in digital transformation, employee experience, change management, and Human-Centered Design. We've worked with agile, design thinking, and transformation models. But, we’ve also questioned them, stretched them, and evolved them to meet what this moment really demands.
Over the past year, we’ve immersed ourselves in what it really means to adopt AI, from researching and experimenting, to co-creating with organizations, to listening deeply to both experts and everyday workers. We’ve debated. Prototyped. Synthesized. Reimagined. And we’ve turned that into actionable ideas and scaffolding you can use right now.
Our work isn't done. We remain plugged into the pulse of AI, workplace shifts, and human capacity, continuously evolving our advice and frameworks to match the pace of innovation. We share insights shaped by what’s emerging.
Like the AI we’re all bringing into our organizations, we’re learning as we go. Listening, modeling, iterating, and helping others do the same with clarity, creativity and confidence.
Our perspective is fundamental to how we approach our services and the solutions we engineer - it guides everything we do.
Human in the Center
Intentional Transformation, Not Hype-Driven Change
Intentional Transformation, Not Hype-Driven Change
Human in the center means co-designing systems, workflows, and AI-enabled experiences around human values, agency, and contribution, not simply ensuring a person is involved somewhere in the process. It’s not just about control. It’s about co-creation, mutual evolution and the significance of human involvement—not just the fact of it.
Intentional Transformation, Not Hype-Driven Change
Intentional Transformation, Not Hype-Driven Change
Intentional Transformation, Not Hype-Driven Change
We believe enduring success in the AI evolution will come from solid foundations, evolving with intention. Transformation isn’t a race—it’s a commitment to ongoing learning, intentional design, grounded experimentation and Responsible AI principles.
The Future Isn't Inevitable. It's negotiable.
Intentional Transformation, Not Hype-Driven Change
The Future Isn't Inevitable. It's negotiable.
The future won’t be better by default. But it absolutely can be better by design.
If we acknowledge that job displacement and the fear is real, we can begin to design new work models rooted in human contribution, reshape how we think about skills, roles, and value, and redesign systems for a world where everyone is at the table.
Enduring Principles
While there’s plenty of disagreement about timelines for and impact from AI, there are a handful of enduring principles rising to the surface to guide how we prepare for an AI-enabled future—regardless of how the technology evolves.
- Adhering to Responsible AI principles is critical to creating value, trust-building, security, equity and fairness
- Lifelong, continuous learning and adapting—for humans and AI systems—is required
- Humans must be equipped not just to use AI tools, but to contribute meaningfully to how AI is applied—bringing oversight, creativity, judgment, emotional intelligence and lived experience to the table in ways AI cannot replicate. (not simply humans in the loop, but humans in the center)
- Grounding AI in strategic priorities ensures momentum, relevance and scalability, creating value beyond efficiency or profit.
- Aligning AI with human needs, contributions, values, and context is essential to sustainable value creation
This is true whether we are creating new AI models or platforms, levering AI models to make medical breakthroughs, or simply thinking about how AI can help our workforce be more productive or innovative and create more value.
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