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Grounded in research. Shaped by experience. Focused on AI transformation.
We're a human-centered AI transformation consultancy with ten years of experience helping SMB and mid-market organizations build real capability.
Most other organizations are approaching AI the same way they've approached every major technology before it. Tool-first. Training-first. Adoption metrics as the finish line. It's the same pattern and it produces the same results every time. The knowledge of what actually works has existed for decades. What's been missing is a methodology that operationalizes it.
That's Spinderok.
Our approach starts with fit: where AI genuinely belongs in the work, where it creates the most meaningful return, and how to invest in that specifically. What gets built is traceable, accelerated, and designed to last without depending on us to sustain it.
The difference between organizations that deploy AI and organizations that create value with it comes down to fluency: transferable judgment that doesn't expire when the next technology feature drops. Building fluency, at every level of the organization, is the work.
We operate as a catalyst and an accelerator that delivers work in conjunction with a network of trusted collaborators and partners. Spinderok is based in Chicago.
Leadership
Susan Sanders - Founder & CEO
Susan Sanders is a bold and forward-thinking strategist focused on real-world implications of AI—not just for technology's sake, but for how we work, learn, and live.
With over two decades of experience guiding human-centric DEX strategy and work redesign, Susan brings a critical and nuanced lens to the AI conversation.
As the leader of Spinderok, she partners with business, education and community leaders to intentionally and responsibly bring AI into the workplace.
Prior to founding Spinderok in 2016, she spent over a decade working with senior business to transform the work experience, including 8 years at Willis Towers Watson and 3 years leading Velaku – a communications technology start-up.
Susan is Founding Member of the Interwovn Responsible AI Collective and currently serves the International Association of Microsoft Partners Americas as Equity & Impact Chair & President, Chicago Chapter.
As the Impact Committee Chair for IAMCP America's, Susan is helping define the workplace of the future and community engagement from within the Microsoft Partner Community and beyond.
As the IAMCP Chapter President, Susan is helping to expand the Microsoft Partner community in Chicago and helping keep members connected to the community at large.
